In this post, I have wrote all about the Affiliate Marketing, you have to know. Affiliate Marketing is the main practice nowadays by which you can earn while doing blogging. All the things about the Affiliate Marketing you have to know before start doing the Affiliate Marketing, so you can do it like pro.
In this product owner or seller provides you the links with your affiliate ids, so that they can track your sales, and affiliates have to share this links or do marketing tactics to generate leads via its affliate links to earn commission.
What is Affiliate Marketing?
Affiliate Marketing is a type of commission based Marketing, in which third party (an Affiliate), gets leads for the product seller or owner and generate revenue. An Affliate Marketer gets commission on lead basis.
According to wikipedia-
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
The industry has four core players:
- The Merchant
- The Network
- The Publisher
- The Customer
In Simple Words-
Merchant– Merchant is one who is the product owner, that produces the products or the product seller, who sells the product i.e. websites like Amazon, Flipkart etc.
Publisher– Publisher is also called Affiliate. They get the product links with their affiliate id . They perform various marketing tactics to generate leads. By these leads he can earn a commission.
Network– Network is where merchant and publisher meets each other. Merchant comes to find affiliates for getting leads and affiliate comes to tie-up with merchant to earn commission.
Customer– Customer is who buys the product from websites of merchants via your affliate links, they are also called end-user.
How Affiliate Marketing Works?
Let us say, you start an online store or a website, and you are deriving traffic from search engines like Google and Bing etc, Social Media, Ads of Facebok, Instagram and Search Engines etc. and other sources like community and forums.
After sometime, you have execute all the sources to drive the traffice to your website. At that time,Companies/websites depend on affliates to drive more traffic to there website or stores to generate sales and revenue. The website owner provides unique links to the affliates to track leads generate from them.
The format of Affliate link is-
www.website.com?aff=2 and so on.
Let us take an example and understand how you can earn a commission by affliation.
Affliate 1 and Affliate 2 both send the traffic to the website but the sale is made through the affliate 1 link so the website sends the commission to the affliate 1 as he converts the traffic into sales/leads. Website Owner track your trraffic with the help of your link ie. www.website.com?aff=1, here ‘?’ is called URL tagging, with this website owner comes to know that which affliate sends the traffic to the website.
How to Start Earning or Affliation?
Look For Affliate Links
Most of the Companies and Stores give Affliate link on their website (look at footer or header), When you see them, click on it, register with them as a affliate and start earning by promoting their products and services. Must read their affliate program details first.
Register on Affliate Network
Affliate Networks are platform where a lots of merchants and affliates register to link up with each other. Some affliate network are Impact radius, Commission Junction, Amazon Associates etc.
Apply for Hidden Programs
Some of the websites and companies have hidden affliate program that they do not reveal on their websites. So just send them the email enquiring about their affliate programs, if you are eligible they will accept you as an affliate. opportunities are endless.
You can find a lot of affliate programs and platform on internet by searching them on Google. Once you started, you will start earning, as sales or leads starting generated from your traffic.
Mistakes to avoid in Affliate Marketing
Sugar Coating: Be Genuine, Don’t sugar coat around the product too much that you are promoting. If your customer do not find the product useful as described by you, you can lose your own audience. So, be aware of the words you use.
Over Selling: Too much promotion is a unpleasant, it irritates your audience. You should rather help people with useful products that is relevant to them and let them buy as per their need.
No Product Comparisons and Reviews: Comparison between 2-3 other similar products in your promotions. Coming out with product reviews and comparisons and updating them with time will make sense for your audience and will make them buy more of those products from your affiliate link.
No Testing and Tracking of Links: Not testing the flow of your promotions is not agood idea. You don’t want a broken flow. Also, never miss out on tracking your affiliate links. It is easy to get separate affiliate links for different pages, this will help you in knowing which channel is working the best for you.