We do SEO for our website or our clients too. In SEO, mainly we focus on the content first, as always we get to know in SEO that “Content is King”. After going through the content, we focus on technical aspects. But, we doesn’t consider the User eXperience (UX), as it is also essential to SEO as well. Here in this post, we add some tips to solve some UX problems in SEO.
Forgetting that Speed is better
The first thing we’d like to get is our site’s speed. Always, we get to know that as much your site is fast in loading, the more Google will favor it. Google provides you a tools which is very useful to check your site speed. This tool is Google PageSpeed Insights which gives you an overview of what features need improvement to boost the speed of a particular page.
One of the main recommendations we frequently gives to speed up your website is optimize your images. Your website may have images that are relatively large in size and takes a lot of time to load. Resizing your images can speed up the loading time. On WordPress site, you can do Image Optimisation easily just by installing a plugin that does all that for you.
Read more: ALT Tag and why it is Important for SEO?
Another tip is to enable browser caching and gzip compression. Both of them will speed up your entire site. Browser caching makes your site’s loading time faster for returning visitors and gzip compression compresses static files, which makes them to load faster into your browser.
In case of a WordPress Site, it;’s good to look at the plugins that are activated. Are you actually using all of them? Perhaps some of them can be replaced by another plugin that combines those functions? The best advice we can give you on this topic is that less is more. The fewer plugins that are activated, the faster your WordPress installment can be loaded.
Trying to rank for the wrong keywords
If you want to rank in Google you have to make sure that you’re using the right keywords for every single page. One of the biggest mistakes is that site owners are optimizing their website for too generic keywords. If you are the owner of relatively a small business that wants to rank for ‘rental car’ or ‘rental bus’, then you’re aiming too high. You should try to come up with something more specific than that. Otherwise, you’re competing with all the car and bus rental companies all over the world, which is impossible to do! So at least make sure you add the area in which your company is located to the keyword. This will make the keyword a long tail keyword.
Read More: Long Tail Keywords
The longer and more specific keywords, you are focusing on, will higher your chances of ranking for that keywords. Yes, the search volume for this keyword decreases, but you can compensate for this just by optimizing your every single page on your site for different and relative long tail keywords. Your site will eventually gain more traffic for all of these long tail keywords and can rank on page 1 in Google.
Failed to invite people for visiting your site
Metadata is what appears on search engine result pages (SERPs) when a website comes up for certain queries and includes the title and meta description of the webpage. The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. Add the relevant keyword to each page and make sure that your page title isn’t too long. If your page title is too long (currently more than 65 characters), it will get cut off in Google. Your site visitors (Potential Visitors) will unable to read the full title in the SERPs.
The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). CTR gives some insight to you that how likely potential visitors are to actually click on your site in the SERPs. Optimize your meta descriptions of your blogs and pages with clear and attractive extracts on what visitors can find on your site, it will be easier for them to see if the information they’re looking for is on that page or not.
Neglecting to write awesome content
We regularly write awesome content on this blog about Digital Marketing, Business etc, but we still frequently come across sites that do a poor job in writing content. It’s important to make sure every page of your site has decent content, at least 300 words. Google will not see you as an expert on a certain topic when you have only written two sentences about it. These small blog length indicates to Google that your page probably isn’t the best result to match the search query by visitor.
Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing a quality content for your audience is also something that will immediately lead to Google’s approval as a quality and best result.
Writing quality content means writing original content. It is also important to avoid content having duplicacy with other sites. Your text has to be easy to read for your visitor and avoid the stuffing of keywords. Obviously, your visitor doesn’t benefit from a keyword stuffed text, because this decreases the readability.
No call to action
Once visitors are on your page, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site, This will increase your bounce rate. The best way to do this is to create a call-to-action (CTA), which usually is a button that offers an action to your visitor. This can be, for instance, a ‘buy’ button on a product page, or a ‘sign up’ button for the newsletters.
Make sure that your every page has one call-to-action. If you add multiple buttons, you lose the focus of the page and visitors won’t get where you want them to go. So think about what the right goal is for every page. Also, make sure that the CTA stands out from your design, so it’s clearly visible and cannot be missed. If the button blends into the design of your page too much, it will attract fewer clicks. So make it stands out: don’t be afraid to use a distinct color!
Not thinking ahead: Future is mobile
In 2018, Google switched to mobile-first indexing. It means that Google also looks at the mobile version of your site to decide how high you should rank. So if the desktop version of your website is brilliant, but your mobile site isn’t responsive at all, you have a lot of work to do!!
A great way to test if your site is – at least – mobile friendly is to use Google’s mobile-friendly test. This gives you an indication if your site is fit for displaying on mobile devices or not. But don’t stop after checking this. The best advice we can give is to visit your site on your mobile phone and browse for a while and try to click on every button, image and link to see that everything working as expected. Are all pages displayed correctly? You might find you’ll have some work to do!