Email Marketing Technical Terms

Email Marketing

Email Filter – It is used to block incoming emails based on the sender, subject line or content of the email.

Email Campaign – It is a set of emails containing marketing messages designed to accomplish an overall marketing goal.

Conversion Rate – The percentage of recipients respond to your call to action in an email marketing campaign. This is measured to know how much of your email campaign is successful.

CTR – CTR is abbreviation used for Click-Through Rate. It is the percentage of users (number of unique clicks divided by the number of recipients whom open email) that click on a given URL in email.

Clicks per Open – Total number of clicks divided by total number of email opens.

Clicks Per Delivered – Total number of clicks divided by total number of emails delivered to the intended inbox.

Acceptance Rate – Percentage of emails that are accepted by the mail server. If an email is accepted by the mail server, it does not mean that it will get to inbox.

Bounce Rate – Percentage of emails that are not delivered. Bounces are of two, hard and soft. An acceptable bounce rate is less than 5%.

Email Sponsorships – An email newsletter sponsoring a specific article or series of articles or have an Ad space. Advertisers pay for the sponsored content or for the Ad to insert into the email.

HTML Email – Sending email created using HTML makes it possible to get creative with the design of your emails.

Landing Page – A page on your website designed to capturing leads and linked from an email to provide additional information directly related to products or services promoted in the email’s CTA.

Opt-In (or Subscribe) – Opt-in or subscribe to an email list is to choose to receive email communications by giving your email address to a particular website or individual thereby giving them permission to send emails to you.

Opt-Out (or Unsubscribe) – When a subscribers don’t want to receive email communications from the sender anymore, and requests removal from your email list. Legally, it is required that you have to provide a clear way to opt out from future communication in every email you send.

Spam or UCE (Unsolicited Commercial Email) – Email sent to someone who has not opted-in or give permission for sending emails. Over 90% of such emails sent is classified as spam.

Personalization – Adding up the elements to your email to personalize it based on information you already know about users. It could be addressing the recipient by his/her name, referencing past purchases, or any other content unique to each recipient.

Retention List – It is a permission-based list which you built with opt-in forms.

Blacklist – An email sender of bad reputation. Being a blacklist means email messages you send may not get to the inbox at all.

Email Analytics – Metrics used to measure your email programs.

Email Campaign – Each time you send a promotional message to your email list, you’re sending a campaign. The term applies to the series of emails or an email you’re sending to your current or potential customers for communications.

Email Phishing – A fraudulent email sent by a spammer which says something has gone wrong and asks the recipient to give their bank account login information or other sensitive information via a link in the email. The spammer then collects the information the unknowing email recipient has given them.

Marketing Automation – In this, we set out the automatic communication to be send to different customer segments. Autoresponders are an example of marketing automation, where a message is send in reply of message received from user.

SMTP (Simple Mail Transfer Protocol) – It is protocol which allows software to transmit an electronic mail over the internet.

Email Domain – The domain name, or URL from an email is sent. Typically, it’s your company or brand’s primary domain name.

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