SEO friendly URLs contain words that clearly explain the content of the page, and they’re easy to read by both humans and search engines.
Some examples of SEO friendly URLs are:
Notice that these URLs are readable and a user can guess what they will see on the page just by looking at the URL text.
So what does a non-SEO friendly URL look like?
Notice that these URLs use numbers unrelated to the content, and a user cannot guess what they will find on the page by looking at the URL.
Using SEO friendly permalink structure improves your website’s positions in search results.
Here is how you can check and update your WordPress site’s permalink structure.
You need to visit the Settings » Permalinks page. Select the post name option and then click on the ‘Save Changes’ button to store your settings.
Note: If your website has been running for more than 6 months and using Day or Month and Name, continue using that. If you’re using the numbers option then continue.
If you change your well established website permalink structure, you will lose all of your social media share count and also you can lose your existing SEO ranking.