More than half of the 2019 is passed away and the upcoming era is totally digital era. 2019 and upcoming years are to look forward in digital marketing. Here in 2019, I have seen many new trends in Digital Marketing. And with these new trends of marketing online, you can find out enough ways to attract more and more customers for your business and satisfy them.
Top Digital Marketing Trends 2019 –
In a research done in 2016 and after following results come out –
- Almost 70% of the businesses said that video has improved their conversion rate and consumers share there brand’s video further.
- More than 50% consumers said that by watching product videos, it makes them more confident for online purchase decisions.
These results show the value of brand and product video into your digital marketing strategy in 2019 and onward.
You don’t have to think about YouTube only. To get higher engagement from your video marketing, you can also make a video post or start a live video on Facebook, Instagram or LinkedIn etc.
Content marketing remains an essential part in digital marketing. The quality of content always matter a lot. Having a clear and more sophisticated understanding of a targeted market and target that market in right manner is a rising trend in more effective marketing.
With the help of Artificial intelligence (AI), you can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts easily to understand how customers find the products and services they want. For example, Facebook messenger bots can help you automate and optimize your customer service.
Good news is for you, Facebook is still the #1 social media platform. So for marketing that want to targets a age based or demographic based audience, it is a good platform. On the other hand, in 2018 Facebook had a difficult time with a data breach affecting 14 million users worldwide. This breach break outs the trust on Facebook regarding there data and also youngsters moved to other social media platforms for numerous of reasons.
Instagram is image and video-based social media platform. Instagram is optimized in that manner which makes very easy for users to share photos and videos from their smartphone, which is now the most popular computing device in the world.
Chatbots also remain an important part of digital marketing in 2019. Chatbots are AI-based technology used to chat in real-time, anytime, with your site visitors. Most of the customers prefer to interact with chatbots because they are highly responsive, give answers promptly, recall your whole buying history and one important thing, they never lose patience. Chatbots offer outstanding customer service, meet customers’ expectations – which means you can give time on more important works.
Influencer marketing is a type marketing, in which brands use key leaders in different niche to drive there message to the larger market and pay these influencers.
Influencers can be anyone from a celebrity and stars on Instagram or YouTubers to well-known bloggers, writers and journalists who help you to spread the words about your business or product through their social channels.
Visual search take the user experience to a totally new level. With visual search, you can upload an image to do a search and get more specific results.
Pinterest has jumped on the visual search – It came out with Lens feature. This is a new visual search tool that allows users to take a photo of an item to find out where to buy it online, search for similar products or view pinboards of related items.
- More than 50% of all the searches will be voice searches by 2020
- More than 20% of mobile queries on Google and Bing are voice searches
Voice search plays an important role in searching the relevant information by voice assistant. AI is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google has reduced.
In Programmatic advertising, marketers use AI to automate ad buying so they can target more specific audiences in specific demographic. Real-time bidding or auctions are type of programmatic ad buying. This automation is more efficient and fast, which means higher conversions and lower customer acquisition costs.
In 2019, Live video gained much more popularity and a large number of businesses using it for interviews, product demos, for events, life in the office, how products are made, etc.
Accelerated Mobile Pages (AMP)
Search engines drive a huge amount of traffic, especially by Google on your website. About 60% of search traffic on Google is of mobile device users. If a website’s load time increases, it’s bounce rate increases which could negatively lead to a lower Google ranking. For that Google have a feature of AMP for mobile devices. An AMP enabled page loads in max time of 0.5 sec. This help you a lot for rank your website higher.