Having a plethora of mobile applications on the app stores, enterprises know all too well that a meticulous marketing strategy is the only way to stand out in today’s app market. While we emphasize mobile app development services, it’s also essential to focus on app marketing.
Mobile app marketing defines attracting a target audience, learning how to reach them, communicating with them, sustaining the users, and analyzing their in-app behavior to make continuous improvements as users move through the acquisition funnel.
In nutshell, the primary goal of app marketing should be to acquire customers that will not only convert into sales but will also become loyal customers.
What’s Mobile App Marketing?
Mobile app marketing is a digital marketing strategy whose main objective is to approach your target audience.
It hardly matters if you reach them via messages, apps, social media networks, or emails.
For better mobile app marketing, you will need to:
- Create mobile-friendly content.
- Make use of mobile apps and platforms.
- Keep your audience always in mind while creating effective mobile advertising.
However, it’s important to focus on having a mobile-friendly website. This way, your customers can connect with you through their mobile devices.
Before we proceed further, it’s important to understand the benefits of the market research technique. As per the International Business Times, the app store gets over 1.000 app submissions every day. Hence, you will find a very tough competition to survive. Therefore, understanding your competitors is needed when developing your overall strategy.
Market research will help you give an insight into using app marketing methods. Before starting the journey of the mobile app development process, you need to have answers to some of the following questions.
- Who is the target audience for your app?
- Why will they be interested in your product?
- How do your competitors manage to target the same audience?
User personas are a smart way to develop a mobile marketing strategy for your target audience. Each persona has a group of users that are expected to have a particular user experience.
Well, as a marketer, it’s your responsibility to cater to the needs of your users and streamline the process. If you understand it well, it will lead to the app’s success.
How to Market an App:
The App’s Landing Page and Blog
The landing page of the mobile app is one of the most essential marketing strategies that allow users to know more about your apps. Implementing digital marketing services – SEO can help your page to rank on the search engines. In this way, users from the world can come to know about your mobile app. If you are trying to create a landing page, it’s important to make it attractive. The page should have the necessary information and App store links.
Apart from creating a landing page, you also need a blog that reflects all the in-depth information regarding your app. However, by implementing SEO techniques, you can reach your target audience. Moreover, your blog needs to be shared across social networks, using analytics to uncover the type of content that’s most beneficial to your overall strategy.
App Store Optimization
App Store Optimization – ASO lets you improve the visibility of your app on the App Stores. This technique will help you gain organic traffic without spending any money.
Just like SEO, for ASO, you need to identify the keywords and create a strategy based on them. However, it will help your app rank higher in the App Stores. It’s also essential to include screenshots of your app and a video of in-app use. You can also make use of a secondary app so users can find you in many ways.
Social Media Marketing
In the world of social media platforms, you can’t miss out on this option to market your app. As we know, users spend a lot of time on social media every day. Therefore, targeting them on social media is the most impactful way to market your app. You can post about your app on social media platforms on a daily basis and create awareness of your product.
In addition, you can create content for social media platforms such as blogs, discussion threads and user-generated content. Also, you can integrate social media accounts into your app and enable users to easily share the information from your app.
A survey says 90% of users feel authenticity is an important part to make a decision while purchasing a product. Influencer marketing is one of the greatest techniques to attract new customers and promote your brand. This app marketing strategy has taken the industry by storm in recent years, with a 65% increase in influencer marketing budgets this year.
However, there are multiple ways to leverage influencer marketing. You can give an influencer ‘freebies’ that they can share with their followers or you can have paid product promotion as well. Since influencers have a large user base, with small efforts, you can target a large audience.
Email marketing list is an effective way to keep your users updated by sending promotional emails or offers. This will surely help you increase your retention rates and generate revenue. A survey reveals that 81% of users rely on emails for user acquisition and 80% use email marketing for retention. However, it’s a great way to offer your most loyal customers unique benefits.
You can also send them a personalized email that helps you deliver the best results.
Create a Demo Video
If users want to use your app, they might not get any idea how to use it. You can’t tell how it will benefit them. That’s why you have to incorporate a demo video of 40-50 seconds which clearly highlights the features of your application.
Create a creative video and upload it to YouTube, cross-promo sites, and other video sharing platforms. Needless to say, the video should be on your site and ready for when your product launches.
How do you make your demo video stand out?
- Create a cute carry catcher or character to grab the attention of your audience
- Keep it experimental or make it look like a review
- Try a live recording of your app in action
It’s time to create your own mobile marketing strategy. If you are unaware of incorporating marketing strategies then you must contact the best android app development company. They will incorporate features that make the most sense for your business and customers.
It’s time to put the pieces together and solve your strategy puzzle.