We are living in era, where the technology is growing rapidly, and there is no surprise that it become an essential part of our life. In going forward to this, many industries of all the fields have also opted technology for promotion to grow their business and connect with the target audience. All they are now doing promotion online also known as Digital Marketing.
Education is one of the most important fields, and it is important for the education providers to promote their business online to reach the right audience and provide quality education. Promoting education business online also become convenient and helpful for students to gather information and connect with the best education provider.
Now, most of the providers didn’t know how to promote their online learning platform. When you have done creating your e-learning website, it’s time to promote it to the world. Start promoting your e-learning websites as soon as you can. In this article, you’ll find some methods to promote your website. By following these methods, you can start running your e-learning site with some assured initial students.
There are several free methods to drive traffic which are organic (FREE of cost) in online marketing
- Search Engine Optimisation (SEO)
- Social Media
- Video Marketing
- Email Marketing
- Directory Submission
- Offer Free Resources
- Word of Mouth
- Public Relation (PR)
Search Engine Optimization (SEO)
Make sure that you have written the page title and description of your e-learning platform. Also use relevant keywords within your title, description and meta keywords. Do this for all your webpages and courses.
Blogging is a big influence for getting organic search traffic for your website. We highly recommended to have a blog in your e-learning websites. You can also link your other blogs to your platform. By blogging, you can easily build trust between your audience.
Build your presence on social media platforms like Facebook, Twitter & Instagram. Post regularly about your e-learning platforms, about courses you offer. Keep your audience engaged by asking questions or conducting friendly competitions and reward them by announcing top scorer. To keep things simple, post the same information on all your social media handles.
Use forums like Quora to get more users and traffic. Identify the questions which are relevant to your subject/industry and answer these questions. You can get high quality leads to your platform.
As you’re marketing e-learning platform, create videos to explain your products, story behind your brand to engage users. Post few of your course videos as promotional videos for advertising your platforms and course you’re offering.
Bringing visitors to your website once isn’t enough. You need that they keep coming back. For that, use email marketing. Use email marketing platforms, build email campaigns, and send emails to your students having paid trial courses or every time you publish a new course or assessment, you can send an email notification to your students.
Search out popular directory listing websites where you can make listing of your e-learning platforms. Create profile on these listing sites and make the listing where you will give a link to your e-learning websites.
Offer free resources
Offer some lessons free, so that, when students signup they can watch those lessons. Promote your course with free lessons or with useful resources to drive more traffic to your site. Also, you can offer free courses, it will help you in building a sales funnel on which you can work on later for achieving ideal conversions.
Word of mouth
How much you market your website, but there is nothing like user users referring your platform and courses to their friends or share on their social handles. Share details about your e-learning websites among your social network and may be they become your early customers and provide valuable feedback.
Public Relations (PR)
Make connections with top bloggers and blogs in your industry to contribute on your website. To gain visibility, build relationship with journalists in media channels and keep local news publications in your email lists. Keep notified them about your progress, new courses, your institute or learning platform achievements.