SEM - SEM Stands for Search Engine Marketing. In SEM, we use paid ads on search engines and other places on web to get more traffic on our website.
LinkedIn Campaigns - Advertising campaign for publishing promotional content of your website on LinkedIn.
Facebook Campaign - Advertising campaign for boosting your post and reach to the targeted audience on Facebook.
YouTube Paid Advertising - Ads for which publisher pay to YouTube for displaying ads either on In Stream ads or In Display ads.
In-Stream Ads - Ads on YouTube which appears in beginning of video.
In-Display Ads - Ads which appears on search result pages and watch pages on YouTube as well as Google’s display network.
Budget - Amount which is decided by publisher to pay on Advertising Platforms for your advertisement is known as budget.
Bidding - Amount which you decide to pay to Google for per click or impressions on your ad.
Ad Group -Collection of one or more ads which target specific keywords.
CPM - CPM stands for cost per thousand. It is the cost you pay per thousand impression on Ad.
PPC - PPC Stands for Pay Per Click. It is amount you pay Google for per click on your ads.
CPA - CPA stands for cost per action and paid when specific action performed.
ROI - ROI stands for Return on Investment. ROI is analysis of revenue generated in form of leads, traffic and customers to your website on investment on advertising.
Sponsored Ads - Ads which are displayed on top of Google’s SERP.
A/B Testing - It is a technique used to determine better landing page.
Brand Messaging - Creative messaging on all media channels, including search to maintain your cooperative image.