Here we are in early ending of 2019, and voice assistant are in trend. Most of the search on every search engine whether it is Google, Image search search or Video Search engines, all over users are searching with voice. Here in this post, I have come up with some myths related to voice search. I have researched them on internet a lot. Have look on them.
1. Everyone needs to build a skill
In 2018, top 25 Alexa skills were usually trivia-based quizzes like Heads Up and other useful life hack tools like Find My iPhone. If you or your company doesn’t offer a game or teach something new like how to be more productive at home or office than a voice skill might not be the right strategy for you.
2. Small Businesses don’t need to optimize for voice search
Have you ever heard that business size matter in Optimisation? Well in the voice search world it is not true. If you are a local business selling products or services, you can better optimized for the voice search. In a survey in 2018, 46% of the voice search users said that they look for a local businesses on a daily basis. You have to Optimize for voice search by answering the questions consumers want to ask like reservations, prices, and business offerings. Using voice technology, users tell the robots what they want or want to do and then it will converse naturally and call local businesses to book things like reservations or salon appointments.
3. Voice search on Mobiles has declined due to increases use of smart speaker
In 2018, Amazon Echo Dot was a top-selling holiday item. But if you compare the usage of mobile phones to smart speaker, there’s a quite rise in smart speakers. Also, if we see the usage of both to find local businesses, mobile phones were most popular than smart speakers because, still, more people own a mobile phone compared to a smart speaker. Also, to voice search on your mobile, you don’t need to be at home.
4. Voice search will replace the visual display
Voice search cannot solves our all search needs. Voice search has some limits when it comes to UX (User Experience). To know about the weather, to book or schedule an appointment, voice search is favorable. But when tasks are more complex or you don’t have simple words to convey what you are searching for. Therefore, SEO experts says there will be rise visual search too with voice search. Pinterest, Shazam and Spotify etc. are some examples, where users can use visual searches to solve their problems.
5. You will lose if you don’t do SEO for Voice Search
Many bloggers or website owner doesn’t know what to do for Voice. Smart speakers have no screens and recommendations of products by them are wild, wild, west. If you ask Google Home any question for a product or service. The answer you get was the top result on Google. Right!! Your existing SEO strategy on Google is good enough to appear #1 when asked a question.
6. Your content must written for smart speakers
This is totally a myth, you don’t need to stop writing content and invest your time to make sure that your content is discoverable on voice search engines. Write the content in a way that it was good for traditional search as well as for voice search.
7. Customers will never shop with voice
Voice Assistant users mostly ask for music, weather and reminders. Therefore, said that users will not use it for, but, research shows that more than 20% of users have made a purchase using voice.