What is Alexa Traffic Rank?

Alexa Traffic Rank is a rough measurement of a website’s popularity, compared with all of the other sites on the internet, taking into account of both the number of visitors and the number of pages viewed on each visit on website.

Alexa collects traffic data on daily basis from millions of the users who have installed the Alexa toolbar, and other sources, and then uses complex mathematical formulas on three months’ data to rank a site. By this, Alexa decides the website’s position in a massive league table based on both visitor numbers and the number of pages viewed by each visitor.

The most popular site on the data collected is given a rank of 1, the second most popular a rank of 2 , and so on down to the millions of websites that receive relatively few visitors.

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