Keywords are core of SEO and SEM. Keywords are most important part of SEO.
What are Keywords?
Any time when you type a word or phrase into a search box—on Google, for example—you are using keywords to try to find relevant images, videos, or information. Keywords are basically terms that we send to a search engine when we’re Searching for answers, knowledge, products, or services.
In SEO, keywords have a specific and important purpose. They tell a search engine, like Google, exactly what you are searching for. The search engine then queries its database to try to deliver the most useful and relevant web pages.
So to be on the top of relevant search results, use keywords, without keywords, you can be there.
Further, there are two types of keywords
- Short Tail Keywords
- Long Tail Keywords