PPC (Pay Per Click) Terminology

Ad Group: It is a collection of relevant keywords under one name. Maximum 20,000 keywords can be added into an Ad Group. Ad Network: An Ad Network is an online business that specializes in matching up of advertisers to the websites looking to host the ad. Ad networks work as brokers for both suppliers (sites with content … Read more PPC (Pay Per Click) Terminology

Become a Digital Marketing Expert Through Blogging

Almost 2 years ago, I started a blog. It was a blog about Tips and Trciks. The decision to start a blog was the best career decision I have ever made in my life, ever. It has helped me to shape my digital marketing career and made me what I am today. Some of the … Read more Become a Digital Marketing Expert Through Blogging

6 reasons Why SEO is important for your business website

Why SEO is important for your business website? Every day, countless new businesses enter the online world and competition is highly intense. Every single customer out there is valuable, and the fight to get ahead is never ending. So how do you get ahead of the competition and target the millions of individuals who get … Read more 6 reasons Why SEO is important for your business website

Long tail keywords – Future of SEO

Getting traffic from the search engines is a great way to scale website traffic, for free. The quality of the visitors are high and it doesn’t cost like paid ads. But the biggest challenge for marketers is getting good rankings on the search result pages. Getting good rankings for competitive keywords is extremely hard. The … Read more Long tail keywords – Future of SEO

Basics of SEO (Search Engine Optimisation)

SEO is a very deep concept and it takes some time to master SEO. If you have installed your WordPress blog with the SEO plugin, then you can go ahead and start optimizing your website otherwise first install the SEO plugin on your blog. If you have a blog, and you have started receiving your first … Read more Basics of SEO (Search Engine Optimisation)

What are Keywords @SEO Basics

Keywords are core of SEO and SEM. Keywords are most important part of SEO. What are Keywords? Any time when you type a word or phrase into a search box—on Google, for example—you are using keywords to try to find relevant images, videos, or information. Keywords are basically terms that we send to a search … Read more What are Keywords @SEO Basics

Definition of SEO

In this post, you will read the definition of SEO by different sites. You can co-relate between them. Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. — According to Wikipedia. … Read more Definition of SEO

How to be a Master in all Digital Marketing Modules

Digital marketing has many modules inside in it as you would have learned in the previous lesson. And each module is an ocean in itself. As with any topic, the best way to learn something would be to learn a bit of theory first and then practice it. But Digital Marketing is a little different … Read more How to be a Master in all Digital Marketing Modules

What are the Different Modules of Digital Marketing

In previous posts, we learn about digital marketing ad it’s medium. Now it’s time to learn more about it. In this lesson, we are going to learn about the different modules that are involved in the topic of digital marketing. The Modules are – Content Marketing Search Engine Optimisation ( SEO ) Search Engine Marketing … Read more What are the Different Modules of Digital Marketing

How to Start Learning Digital Marketing

Digital Marketing, future of marketing. Most of you want to learn Digital Marketing. Here in this post, you can get to know to how you can learn Digital Marketing or the best ways to learn Digital Marketing. Anyone can Digital Marketing, there is no need of tech background. You can learn digital marketing by self … Read more How to Start Learning Digital Marketing

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