SMM – SMM stands for Social Media Marketing. As it name indicates, it is the way of marketing of your business on social media platforms.

Facebook – It is a social networking Platform where you can share your photos, videos, send messgaes and create business pages and groups.

Twitter – It is is a microblogging and social networking platform on which you can post and interact with messages known as “tweets”.

Instagram – It is a photo and video sharing social networking platform where you can share photos, videos and live videos with your followers and others.

YouTube – It is a video sharing platform where you can share your videos and watch the videos of others.

Affinities – Tool which is used to determine what the people are talking about on social media platforms and what are their interests.

Viral Marketing – It is a strategy of marketing, where business encourages consumers to share the product and services over Social Networking.

SMP – SMP stands for Social Media Poisoning. It is a technique of creating spammy links and content with competitor’s domain to bring down their online reputation .

Post Clicks – Clicks you get on links, images, videos you share.

Text Only Post – A post which doesn’t contains any image, video and links is known as text only post.

Like – It’s social networking platforms feature by which you can show that you enjoyed the post.

Buffer – It is social media managing tool where you can manage your all social media accounts at a single place.

Tweet – It refers to post in form of link, image, video on twitter .

@ Symbol – @ symbol used for tagging other users on Social Media Platforms.

# Symbol – # symbol is known as hashtag on social media platforms and used to identify specific topic.

Trending – Content which is presently popular on social media platform is known as Trending Content.

Embed Tweet – When you place a tweet on the webpage. The visitor may click on the tweet to view the profile, like and share it or comment on it.

Engagement Rate – Metrics that shows how actively users interact with your content.

Total Potential Impressions – Total number of times a tweet is viewed by the followers.

Boost – With Boost, you can get your post to the targeted audience.

Facebook Marketing – Marketing your post and content to the targeted audience through page, Groups, and Ads.

Twitter Marketing – Twitter marketing is a technique to get a tweet in trending and drive engagements.

Social Marketing Environment – It’s an environment on social media platform where conversations with the consumers take place. Brand representative talks with them and guide them through their purchases.

Social Customer Service Environment – It is the environment where the representative solves the complaints of the consumers with patience.

Social Media – Social Media is a platform(s) where users connect with others globally.

Social Networking – Engagement and communication between the users on social media sites.

Hootsuite – Hootsuite is a social media management tool by which brands manages their different social media accounts at a single dashboard.

Social Advertising – Advertisements on social media platforms.

Promoted Accounts – Accounts which are promoted on twitter by paying a amount to increase their followers.

Social Media Marketing – Social Media Marketing is a part of digital marketing in which we use social media platforms to drive traffic to the website and generate leads.

Social Media Marketing Campaign – It is a strategy of marketing on social media platforms to achieve the business goal.

Conversions – It is a tactic to encourage visitor to take action in order to convert them into client.

Impression – It is refer as an ad is viewed once by a visitor, or displayed once on a web page


Pankul Bindal

Pankul Bindal is Digital Marketer, Graphic Designer and Programmer. He has completed his Computer Engineering. His passion is to write blogs, Designing and Digital Marketing. He works for many Companies in his freelancing Career.

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