Social Media Marketing Technical Terms

SMM – SMM stands for Social Media Marketing. As it name indicates, it is the way of marketing of your business on social media platforms.

Facebook – It is a social networking Platform where you can share your photos, videos, send messgaes and create business pages and groups.

Twitter – It is is a microblogging and social networking platform on which you can post and interact with messages known as “tweets”.

Instagram – It is a photo and video sharing social networking platform where you can share photos, videos and live videos with your followers and others.

YouTube – It is a video sharing platform where you can share your videos and watch the videos of others.

Affinities – Tool which is used to determine what the people are talking about on social media platforms and what are their interests.

Viral Marketing – It is a strategy of marketing, where business encourages consumers to share the product and services over Social Networking.

SMP – SMP stands for Social Media Poisoning. It is a technique of creating spammy links and content with competitor’s domain to bring down their online reputation .

Post Clicks – Clicks you get on links, images, videos you share.

Text Only Post – A post which doesn’t contains any image, video and links is known as text only post.

Like – It’s social networking platforms feature by which you can show that you enjoyed the post.

Buffer – It is social media managing tool where you can manage your all social media accounts at a single place.

Tweet – It refers to post in form of link, image, video on twitter .

@ Symbol – @ symbol used for tagging other users on Social Media Platforms.

# Symbol – # symbol is known as hashtag on social media platforms and used to identify specific topic.

Trending – Content which is presently popular on social media platform is known as Trending Content.

Embed Tweet – When you place a tweet on the webpage. The visitor may click on the tweet to view the profile, like and share it or comment on it.

Engagement Rate – Metrics that shows how actively users interact with your content.

Total Potential Impressions – Total number of times a tweet is viewed by the followers.

Boost – With Boost, you can get your post to the targeted audience.

Facebook Marketing – Marketing your post and content to the targeted audience through page, Groups, and Ads.

Twitter Marketing – Twitter marketing is a technique to get a tweet in trending and drive engagements.

Social Marketing Environment – It’s an environment on social media platform where conversations with the consumers take place. Brand representative talks with them and guide them through their purchases.

Social Customer Service Environment – It is the environment where the representative solves the complaints of the consumers with patience.

Social Media – Social Media is a platform(s) where users connect with others globally.

Social Networking – Engagement and communication between the users on social media sites.

Hootsuite – Hootsuite is a social media management tool by which brands manages their different social media accounts at a single dashboard.

Social Advertising – Advertisements on social media platforms.

Promoted Accounts – Accounts which are promoted on twitter by paying a amount to increase their followers.

Social Media Marketing – Social Media Marketing is a part of digital marketing in which we use social media platforms to drive traffic to the website and generate leads.

Social Media Marketing Campaign – It is a strategy of marketing on social media platforms to achieve the business goal.

Conversions – It is a tactic to encourage visitor to take action in order to convert them into client.

Impression – It is refer as an ad is viewed once by a visitor, or displayed once on a web page

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