Here are the collection of Best SEO Interview Question and Answers for your interviews. You can prepare for your your SEO Interview by this Collection.
What is SEO?
Search engine optimization or SEO is a process of keep changing the position of a web page or website in a search engine results by using keywords or phrases.
Name the types of SEO?
- ON Page SEO
- OFF Page SEO
Name the types of SEO Techniques available?
Two SEO Techniques are: White Hat SEO and Black Hat SEO which is also called as Negative SEO.
What is On Page Optimization?
On-page optimization gives outcome to a web page or website ranking on Search Engine Results Page. This will regulate your webpage by page coding or by you.
What is Off Page Optimization?
Off Page Optimization is a type of SEO which is not regulated by your page coding. Link building, Image Sharing, Blog posting, Document Sharing, Info graphics submission, Video Sharing, Increasing Page Authority or Page Rank, Getting high quality links from relevant sites and Article submission are the few examples of Off-page optimization.
Read More:- Beginners Guide to SEO
What do you mean by Page Rank or PR?
For every web page, Google will give a rank, which is called as Page rank. Normally page rank ranges from 0–10. Google Web Search Engine algorithm is responsible for calculating the page rank of every web page.
What is a Back link?
Back links are the incoming links to your webpage or website and getting these back links from good PR and relevant site is always better for your site.
What is an out bound Link?
An outgoing link or outbound-link is a link from your own webpage or website to another webpage or website.
What is a keyword?
Keyword is a particular term used for searching through Search Engines like Google in order to get outcomes related to your searched question
What is Anchor Text?
Anchor text is also known as link text or link label or link title, which is a clickable hyperlink. This is used to increase your webpage ranking by receiving the incoming links after clicking the contained keyword.
What are organic results?
Organic results are the page views which come directly via SERP and not from any Off Page Optimization.
What is Googlebot?
Googlebot is a kind of software used by the Google as a search bot to index a webpage. This software collects the information from every webpage by doing the crawling, caching and then indexing of a webpage.
Read More:- Googlebot in Brief
What is a Meta Tag?
You can observe many Meta tags being used in HTML coding, but the important ones are the four Meta tags. They are: Meta Title, Meta Keywords, Meta Description and Robot tags.
What tools do you use for doing SEO?
Most common tools used in SEO are: Google Analytics, Google webmaster tools, Alexa, Open site explorer and Website grader. Nowadays you can also find some paid SEO tools like spydermate, seo Moz and bulkdachecker in market.
What is Google Sandbox?
This is the place where the fresh and less authoritative sites were kept for a certain time period, till their establishment in the search results. This may happens due to the building of so many links within a short time span.
Read More:- Google Sandbox in brief
What are the limitations of title and description tags?
Title tag can be normally between 50-68 characters and Meta description tag can be around 140 – 150 characters.
How will you increase the Pagerank of a page?
To increase the page rank of your webpage, you must build more backlinks from high page rank websites and authority sites.
What is 301 redirect?
It is a kind of process to redirect the user from an old page URL to a new page URL.
What is Clocking?
Clocking is the procedure of using some deceptive techniques which allows the user with a different version of the website than that presented to the search engines.
What methods would you apply for decreasing the loading time of a website?
We can use the external style sheets, minimum images, decrease the file size of the images that we use, without compromising on the quality and use the CSS sprites to regulate the HTTP requests.
What are webmaster tools?
It is a free service provided by the Google to get the information about the indexing data, backlinks, search queries, crawl problems, malware complaints and XML site map.
What is robots.txt?
It is a kind of text file utilized to provide the instructions to the crawlers about the caching and indexing of a website, directory, domain or a file of a webpage.
Read More:- Robots.txt in brief with Cheat Sheet
What is Keyword Density?
It is a very important factor to increase your webpage ranking. Keyword density is the percentage density of a particular phrase or keyword available on a website compared to the total number of words on the particular page.
What is Cross Linking?
It is considered as one of the best strategy that can come in handy to yield high search engine rankings, by leveraging several domains owned by you.
What do you know about LSI?
LSI stands for Latent Semantic Indexing. This technique is established to obtain the data by relating the word to its closest counterparts or to its similar context. For example, if you are searching something with a keyword “CAR” it will show all the related things like classic cars, car auctions, Bentley car, car race etc.
How will you cross-check whether your SEO campaign is working or not?
To check whether your SEO campaign is working or not, the first approach is to check the websites statistics, which tells you about the origin of traffic. The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not.
What is the meaning of competitive analysis?
Competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.
What will be your next steps if your SEO methods or technique does not work?
My first attempt would to try analysis the problem and resolve them step by step
- Firstly I would try to see whether it is a new project, and then like to re-check the key words.
- Also, I would look for relevant key-words that can be helpful.
- Even though the webpage and website has been indexed well and still not appearing on the first 10 pages of search engine result page, then I would make some changes in page text, titles and description.
- If website is not indexed well or dropped from the index, than it might comprises serious issues and re-work might be required.
What is PPC?
PPC stands for Pay Per Click and is an advertisement campaign hosted by Google. It is segmented into two modules CPC ( Cost per click) and CPM ( Cost per thousand impressions) through flat rate and bidding respectively. In CPC, if the user clicks on the advert, only then the advertiser will be charged.
What will you do, for the company website you are working for, decides to move all the contents to new domain?
The first step would be to update the previous site with a permanent redirect to new page for all the pages. After that, I will remove the previous content from search engine in order to avoid duplicate content issues.
Can you optimize the website which has pages in millions?
From SEO point of view, for dynamic website, special additional SEO stuffs have to be implemented.
- Good Internal link structure
- Generation of dynamic title and description
- Dynamic XML sitemap generation
What are the key aspects of Panda update?
Panda is to improve the search in Google. The latest version has focused on quality content, proper design, proper speed, proper use of images and many more.
What are the key aspects of Penguin update?
Penguin is the code name for Google algorithm. Its main target is to decrease the ranking of that website that are violating the Google Webmaster guidelines. These guidelines are violated by using black hat techniques like cloaking and stuffing.
How will you neutralize a toxic link to your site?
Through Backlink Quality Checker you can know who links to your website. Now, you have to go to ‘ Toxic link’ report, where you will find all the links, that are harmful to your websites. If there is any link in ‘ Toxic link report’ that matches with the link on your website, then you can remove it by using ‘Google Disavov tool’.
What are the SEO tools do you use?
The SEO tools that I use are Google analytic, keyword search, Alexa, open site explorer, Google Webmaster.
Read More:- Some free SEO Tools
What do you mean by Backlink?
The incoming links to your website or webpage is referred as Backlink.
What is Google Sandbox in SEO?
Google Sandbox is an imaginary area where new and less authoritative sites are kept for a specified time period until they establish themselves of being displayed on the search results. It happens by building too many links within a short period of time.
What is the difference between on page seo and off page seo?
On page seo means optimizing your website and making changes on title, meta tags, site structure, site content, solving canonicalization problem, managing robots.txt etc.
Off page optimization means optimizing your web presence which involves backlink building and social media promotion.
How will you solve canonicalization issue or what is .htacess file?
.htacess file is used to solve the canonicalization issue of a website. It may happen that the home page of the site may take several urls like http://www.example.com or http://www.example.com/index.html or http://example.com . The search engines might treat these url as different and backlinks made with any of these 3 urls. The link juice gets divided between these three urls equally. .htacess file is created to have a single url of the home page so that the link juice is passed onto single url.
What is keyword stemming in SEO?
Keyword stemming is the process of finding out the root word from the search query. A query having the word “ playful” would be broken down to the word “play” with the help of stemming algorithm. The search results returned would be having the word ” play” in it.
What do you know about the Florida update?
Florida update happened on November 16th 2003. This update applied stemming, maintained local rank, penalized over optimized sites by applying filter etc. In short, it modified the search results before presenting it to the user by applying filters.
Does Google uses keyword tags?
No, Google does not make use of keyword tags.
What are your good qualities?
You will have to answer here about your good qualities like- I am hardworking, sincere, punctual, love to accept challenges etc.
What is the difference between SEO and SEM?
SEO stands for Search Engine Optimization while SEM stands for Search Engine Marketing. SEO provides organic traffic to a website with the help of search engines while Sem involves the use of Google adwords and other paid channels of advertising.
What is PPC?
PPC stands for Pay Per Click. It is a form of advertising methodology in which the advertiser pays for every click on their ads. Google uses this form of advertising in its channel of advertising called Adwords.
Which is better Robots.txt or Meta Robots Tag?
Meta Robots tag is much better as it helps in forcing the search engine crawlers not to index and display the hidden pages in your server.
Do you use separate Seo strategies for Google,Yahoo and Bing?
Yes I use separate strategies for Google,Yahoo and other search engines.More backlinks are required for Google .It pays more attention tobacklinks and site authority while Yahoo and Bing pays more attention to title and Meta tags. Hence, a site takes time to rank on Google as compared to Yahoo and Bing.
How will you check the number of backlinks of your competitors site?
With the help of the link operator on Google and by using various external tools like Alexa, Backlink Watch , Open Site Explorer, Backlink finder etc.
Which is more important- Building backlinks to a website or building great content?
Both are important. Building great content is necessary as it is your first step towards ranking ;and building backlinks helps to build authority to your website and is an important metric for ranking well. Hence both should go parallel and both are equally important.
What is the difference between PR (page rank) and SERP (Search engine result page)?
Page rank is calculated on the basis of quality inbound links from other website or webpages to our webpage or a website.
SERP (Search Engine Result page) is the placement of the website or web-pages which is returned by the search engine after a search query or attribute.
Why the Title Tag in website is valuable?
Title tags are very essential in SEO, as it tells about the contents on that web page. Through title tags only the search engine will tell the user, what is there in the page.
Who is Matt Cutts?
Matt Cutts is the head of Google’s web spam team.
If a website has a search engine saturation of 60% , what does that mean?
It means 60% of web pages from that particular website are indexed by the search engine.
What do you mean by anchor text?
Clickable text written on an hyperlink is known as anchor text. It is of great value to the search engines and is used for evaluating the relevance of web pages with respect to search queries.
Which tools do you use for choosing keywords?
I use Google Keyword tool, Wordtracker tool, Wordstream, Seo book keyword tool etc.
What are doorway pages?
These are pages that are specially created to rank high on search engines using deceptive techniques.Doorway pages do not provide useful content but instead redirect users to the main page.
What are the Social Media channels you have used for marketing?
I have used blogs like blogger,wordpress,typepad, tumblr etc, social bookmarking sites like Reddit, Stumbleupon, Delicious etc., social networking sites like Facebook, Twitter, Linkedin etc., Video Sharing sites like Youtube,Vimeo etc.
What do you understand by Frames in HTML?
A frame is a HTML technique which divides the content of a page onto several parts. Search engines see Frames as completely different pages and as such Frames have a negative impact on Seo. We should avoid the usage of Frames and use basic HTML instead.
Which is the popular search engine in Russia?
Yandex is popular in Russia.
Who is Rand Fishkin?
Rand Fishkin is the CEO and Co founder of Seomoz, the most popular seo software in the world. He started the informative “White Board Friday” series for explaining the concepts related to Seo and search engines.
How will you restrict the search engine crawlers from indexing a folder named “Secret” that is present in the root?
The following code when added on the robots.txt text file would restrict the crawlers from accessing the folder
What do you understand by Google Dance?
Google Dance happens when major updates happen on the database maintained by Google. Constant shuffling leads to unstable rankings of the Web Pages.This continues for some days and is known as Google dance. It was witnessed in the past before the real time searching happened. Now, Google updates its index almost everyday and changes are witnessed narrowly.
Which are the top 3 social media websites that you will suggest to your client for SMO work?
I would suggest Facebook, Twitter and Google Plus.
How does Google Plus helps in Seo?
Google Plus helps the promoted web pages to get plus ones which are considered as genuine votes by Google. More plus ones helps to enhance our search engine rankings. Moreover,it helps to get high rankings in personalized search results where our friends can see the web pages
What is a Pizza Box in terms of Google?
Google server comes in a standard case which is commonly known as “Pizza Box”.
How important is to have a keyword in a domain name?
After the recent EMD update, the weightage on the presence of keyword on a domain has reduced. It is therefore important to go for a domain name that can focus on building a brand rather than using only keywords which could make a domain look spammy. Although having keywords in the domain helps but it would work only if the combination comes out as brandable. Some popular examples of website which succeded without having keywords in it are flipkart.com, myntra.com, ebay.com, digg.com, reddit.com and ofcoz google.com etc. But, there are some themes where the presence of keywords becomes necessary like the presence of the keyword “recipes” in allrecipes.com or the presence of the word “food” in the domain foodnetwork.com . Hence, its important to take decisions based on the theme you need to target.
Have you heard about ASO?
ASO stands for App Store Optimization which is a process of improving the visibility of mobile apps on app stores like iTunes and Google Play.
How can you make a website mobile friendly?
I will create a mobile friendly version of the website for Googlebot-Mobile, use meta.txt for specifying special instructions to mobile search engine crawlers, use mobile.xml sitemap and will have mobile optimized content on the site.
What is the difference between clicks and visits in Google Analytics?
Clicks indicates the number of times any user clicks on an ad while visits indicates the number of unique sessions each visits create.
How will you plan an Seo strategy for a website already affected by Penguin update?
Penguin update deals with scanning through the link profile of a website. I will scan the links pointing to the site using tools like ahrefs and prepare a list of low quality links. I will make every effort to get those links removed like emailing the webmaster. If somehow, I am unable to remove some links then I will use the disavow links tool to devalue the remaining links from harming the site. Apart from this, I will plan a link bait strategy to get some high authority links in order to increase the reputation of the site. This will surely help a site to recover from the effects of the Penguin update.
What is the difference between HTML sitemaps and XML sitemaps?
HTML sitemaps are created for the user and contains a basic structure for displaying all the pages of the website in a hierarchy. XML sitemaps are created for the search engines and helps a search engine bot to easily cache, index and discover new pages.
How many keywords do you think are enough to target on a web page?
Here are virtually no limits on the number of keywords that we can target on a web page. Best approach is to focus on our main keyword and all the secondary keywords would find way for itself in the search engines. The old method of targeting 3 keywords per web page does not works any more. You can have 10-15 keywords or even more to target on a single web page.
What is the difference between soft 404 and 404 errors? How will you find and remove these errors?
A 404 error is returned when the browser requests a resource from the web server and the server is unable to find that resource so it returns 404 file not found error. On the other hand, soft 404 error is returned when the browser requests a resource from the web server and the server returns 200 OK response for a file that does not exist on the server. Hence, in both the cases, file is not present on the server but in case of soft 404 the server returns 200 OK response code by mistake. We can find out these errors with the help of Google Webmasters Tool and we can either remove them by adding proper redirects and by creating a custom 404 page for helping the user in proper navigation while browsing the site.
Is there a limit to robots.txt file?
Yes, googlebot reads the first 500 KB present in the robots.txt file.
What is the main purpose of using keyword in SEO?
Keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when search is done, it will come up with the best possible match.
What are Spiders, Robots and Crawlers and what are their functions?
Spiders, robot and crawler, they are all same and referred by different names. It is a software program that follows, or “Crawls” different links throughout the internet, and then grabs the content from the sites and adds to the search engine indexes.
What does it mean if nothing appears on doing search on the domain?
If nothing appears on doing search on the domain
- May be the site is banned by search engines
- May be no index by search engines
Tell me something about Black Hat SEO?
In order to get a high ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories. One method that is acceptable by search engine guidelines is known as White Hat SEO, while the other method which is not acceptable by search engine guidelines is known as Black Hat SEO.
Name few Black Hat SEO techniques?
- Link Farming
- Hidden text, etc.
- Gateway or Doorway pages
- Keyword Stuffing
Can you differentiate between ‘nofollow’ and ‘dofollow’ link?
Nofollow links are not passed by search engines bot and therefore cannot be cached or indexed. Dofollow link is a kind of hyperlink and it passes through all search engines and it puts an impact over page rank.
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