SEO Friendly URL Structure in WordPress

You’re using WordPress for your blog website. Now you want to do the SEO of your Blog. SEO Friendly URL Structure is a key factor in achieving the desired ranking in the SERPs. It plays a major role in the SEO. SEO Friendly URL Structure is a part of ON Page SEO.

So, first we need to understand what the URL is?

URL is abbreviation used for Uniform Resource Locator used on World Wide web to address a resource or in simple words, a URL is the address of a resource or a web page on the internet, just like the address of a physical place.

Now, if we talk about the URL in SEO, it should be readable by not only search engine crawlers but also to the humans, so one can get to know what the webpage contains just by reading the URL. SEO friendly URLs contain words that clearly explain the content of the webpage.

Some examples of SEO friendly URLs are:

https://techblicks.com/what-is-digital-marketing/
https://techblicks.com/important-terms-and-definitions-in-web-analytics/

Notice that these URLs are readable and a user can guess what content they will get on the page just by looking at the URL text.

Now, what does a non-SEO friendly URL look like?

https://techblicks.com/?p=107
https://techblicks.com/archives/193

Notice that these URLs use numbers unrelated to the content, and a user cannot guess what they will find on the page by looking at the URL.

Using SEO friendly permalink structure improves your website’s positions in search results.

Learn more about WordPress SEO

How to SEO Friendly URL Structure in WordPress

By following the following steps, you can also make your Blog’s URL structure SEO friendly in WordPress.

  • Login to Admin Panel
  • Visit the Settings
  • Click on Permalinks
  • Select the post name option
  • click on the ‘Save Changes’ button

Note: If your website has been running for more than 6 months and using Day or Month and Name, or the numbers option then install redirects plugin to add the 301 redirects for your pages. Otherwise you will lose all of your social media share count and also you can lose your existing SEO ranking.

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