Search Engine Optimisation Technical Terms

SEO – SEO is a abbreviation used for Search Engine Optimization. It is tactic which is used to rank the website higher on Search Engine for a specific keywords organically (or without paying).

Keyword – A query which are used to find something on Search Engine is known as Keywords.

SERP – SERP is a abbreviation used for Search Engine Result Page. SERP is a page of a search engine which display the results in response to the user’s query.

Black Hat SEO – SEO technique in which unethical tactics are used to increase the page rank of a website.

White Hat SEO – SEO technique where we follows the guideline of Google to improves the page rank of a website.

Gray Hat SEO – SEO technique in which we uses the black hat seo but up to the point where the website cannot get blacklisted by search engines.

Googlebot – It is also known as a spider or crawler by google which read out the source code of website to fetch the information and store in search engine’s local database.

PR –  It stands fro Page Rank. It is an algorithm used to rank the website on search engines according to the linking algorithm.

Search Engine – It is a Software which provides information from its database through keywords searched by users allows you to access web pages.

Sitemap – A Sitemap is an XML file that contains all the URL’s of the website. Along with information about their priority and how often it will be changed or modified. Sitemaps helps to bots to locate and crawl all the URL of a website easily.

Robots.txt – It is a text file of robot exclusion protocols which is uploaded in the website’s root directory which tells search engine crawler s that which files, folders or web pages are not to be crawled or indexed.

Traffic – Traffic refers to the number of visits on the website. The traffic may be organic or paid. Organic traffic refers to visits on website is coming from clicking on link on search result page. Paid traffic means visitors comes from an ad displayed on SERP.

Canonicalization – Canonicalization means conversion of the similar URLs of a website to a standard or canonical form. E.g. whenever a user types- or, both redirect to the standard URL-

Blog Comment Spam – Blog comment spam is spamming by commenting irrelevant or copied content, posting promotional text or links in the comments of the blog. Any blog which automatically approves the comments posted by the visitors are the target of blog spammers.

Keyword Density – Keyword density is a ratio of the number of times a word appears in a webpage to the total number of words in that page.

Keyword Stuffing – Using same keywords in excess in a webpage is known as keyword stuffing.

Pankul Bindal

Pankul Bindal is Digital Marketer, Graphic Designer and Programmer. He has completed his Computer Engineering. His passion is to write blogs, Designing and Digital Marketing. He works for many Companies in his freelancing Career.

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