Your visiting card is the first marketing product a potential partner or customer sees from you. It’s also one of the best ways to let people know you run your own business. Choose your design well and your visiting card will make you look professional, build trust and set you apart from others in your field.
If you’re at a conference or business event, handing out your visiting card can be an ice-breaker and can help make networking a bit easier.
When talking with a potential customer, giving them your visiting card says you care and that you are there to answer any of their questions.
What’s the worst mistake you can make with a visiting card? Not having one.
Here are 8 things to keep in mind when designing your visiting card:
1. Make sure the contact details on your visiting card are correct.
We cannot stress enough the importance of clear contact details, correct spelling and choosing a readable font in a readable size. Apart from your name and designation, make sure to mention your business, mobile number, website, email and even social media handles. Make it easy for your customers to contact you in the way they feel most comfortable with.
2. First impressions count.
Your visiting card says a lot about you and your business. Depending on the design and the quality of the visiting card, you can let your customers know whether your company is the most affordable solution around – or maybe they should expect higher prices from you. You can also reveal whether you’re a fresh and fun new company or a well-respected business that’s been around for decades.
3. Choose a design that fits you.
Choose colours and design elements that are easily associated with your business to make your card easy to recognize. We’ve seen fashion and hairstyle businesses even leaving space for their customers to doodle their own designs. Make it memorable.
4. Use the same design as your website and other promotional materials.
This way, it will be easier for your customers to remember and recognize you. If you don’t have a website or other marketing materials but your business has an established logo or is well known for something in particular (be it your banner, the building, the uniforms of your staff etc.), try to integrate that into your visiting card.
5. Give your visiting card additional uses.
Use the backside on your card for appointment reminders, loyalty programs, or even a handy calendar. For the last idea, don’t just use a basic calendar template, try to mark important dates for your customers, depending on what your business is offering them.
For example, a beautician might mark the days in which their business is offering a cheaper rate or a seasonal special offer. If you run a food-related business, write short recipes on the back of your card; or use your card as a tag if you sell art or handmade objects.
6. Hand out more than one visiting card at a time.
When you’re giving your card to a satisfied customer, consider handing them a few more cards to give to family and friends. If there’s a way to include a discount for new customers referred by your current customers, mention it on the card.
7. Use your visiting card to promote partner businesses.
Maybe one of the best things a small business can do is partner with similar-sized, complementary businesses. If you run a Bed & Breakfast, for example, partner with a local restaurant and use the back of your card to recommend their place. If you have a hair salon and there’s a great nail place around the corner, talk to the owner and use the back side of your card to offer a discount for the other business. Think outside the box!
8. Keep your visiting cards up to date and well stored.
Giving out a wrinkled, stained or outdated visiting card (or worse, a visiting card with the old name crossed out) will make the same impression on your customer: that your business is unorganized and outdated.
We asked business owners at The Business Show in London to show us their card and share what they think are design essentials.