5 Factors to Consider Before Website Redesigning

What is Website Redesign?

Website redesign is the process of revamping or completely recreating a website. It can involve changes to the site’s layout, graphics, content, or all three. Many companies undertake a website redesign for aesthetic reasons – they want their site to look more modern or stylish. But there are other factors to consider as well.

When you’re considering a website redesign, there are a few factors you’ll want to take into account. By understanding these factors, you can make a more informed decision about whether or not to redesign your website.

1. Examine Your Current Website

As an internet marketing strategist, one of the most important aspects to consider before redesigning a website is examining your current site. This entails checking for any existing problems within or bugs within the site which need fixing or improving. Moreover, it may be helpful to have external users test your site for you so that their feedback can assist you in determining what areas need improvement while also giving insight on what content should be included in the new design.

This may seem like an obvious step but it’s really important that you look over your current site and see they’re doing something right and what could be improved. Maybe you have a beautiful website but the content is outdated and irrelevant. In this case, you would need to update the content before starting the redesign process.

Before making any decisions, it’s important to take a look at your current website and assess its strengths and weaknesses. This will help you get a better understanding of what works and what doesn’t. It will also give you an idea of the changes you need to make during the redesign process.

2. Analyze Your Competition

One of the major factors to consider before website redesign is analyzing your competition. Before you even start thinking about changing your website, take time out to assess what other companies are doing in the same industry as well as how users are responding.


It’s important to analyze your competition before beginning a website redesign. What are they doing that works? What are they doing that doesn’t work? How can you improve upon their strategies? By studying your competition, you can get a good idea of what direction to take your website redesign in.

A good way would be to conduct research on user reviews. Websites like Capterra (http://www.capterra.com) offer free reviews that can give you an idea of what people find good and bad about their competitors’ websites. You can use this data to determine whether or not you need a redesign for your own company’s website. Most importantly, make sure to read through all reviews left by previous customers not just the bad ones but also the positive reviews; it will help you to see the big picture of what people think of your competition’s websites.

3. Choose the Right Platform

Finally, you will need to choose the right platform for your website. This decision can be difficult as there are a number of different options available to you but it’s important to make sure that the one you choose can accommodate all your needs. For instance, if you’re looking for a CMS then WordPress would be a good choice but if you’re after something more robust then perhaps Magento would be a better option.

There are many different platforms out there for designing and hosting a website. You need to choose one that will fit your needs and that you’re comfortable working with. Some popular platforms include WordPress, Shopify, and Wix.

When choosing a platform for your website redesign, it’s important to know your competition. This will help you decide on the best platform to use after an in-depth analysis of what’s working well for your competitors. For instance, if most of your competitors are using WordPress then it may be wise to choose that as your website redesign platform since it offers more freedom and flexibility than platforms like Joomla or Drupal.

4. Establish a Reasonable Deadline

Before beginning the process it’s important to set a reasonable deadline. You’ll need to account for how long it will take you to redesign your website as well as testing, iterations, etc. It’s best to have a timeline written down so nothing is missed.

It’s also important to establish a reasonable deadline before starting the project. Having a clear deadline will ensure that the project doesn’t drag out forever and provides you ample time to complete all the necessary tasks and steps involved in the process without feeling overwhelmed or stressed about meeting deadlines along the way.

One of the biggest mistakes businesses make when redesigning their website is not giving themselves enough time to do it properly. This can result in a lot of frustration and wasted time and money. Make sure you establish a realistic deadline and plan accordingly so that the redesign process can be done correctly and efficiently.

5. Update Irrelevant Content

Some content on your site is either outdated, irrelevant or simply no longer serves a purpose. It’s important to update this information and get rid of any excess data that doesn’t add value to the website. If you don’t, it can potentially affect your rankings in search engines and make it difficult for people who want to contact you since their searches won’t bring results matching what they’re looking for.

It’s very common for websites to be out of date after leaving them untouched for a while, especially if the content is expensive or difficult to change. You should go through your site and update or remove any irrelevant content before moving forward with the redesign process. These are just some things you can consider but there are many more factors that come into play when beginning this process, which is why it helps to work with an agency that has been through this process before.

Finally, before you launch your new website, it’s important to go through your old content and make sure everything is still relevant. If there is anything that needs to be updated or changed, now is the time to do it.


Website Redesign can be an excellent way for businesses to stand out from their competitors and keep up with the constantly changing online world. However, it can become a difficult task if certain factors are not considered beforehand.

After considering these five factors, you should be in a much better position to decide whether a website redesign is right for your business. If you decide that a redesign is appropriate, remember to take the time to plan out each step of the process in detail so that everything goes as smoothly as possible! And if you’re feeling overwhelmed by all the work involved, don’t hesitate to reach out to one of the web design professionals at Pixel Street- A Web Design Company in Kolkata.

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